Product & Strategy Specialist
With just over 6 years’ experience working in the industry, Bryony currently leads across Product & Strategy for all Initiative clients. Within her role, Bryony focuses on developing clients addressable strategies to ensure they are reaching their business objectives. To do this, Bryony navigates emerging channels, privacy first media, and proprietary tech, delivering strategic roadmaps and measurement goals.
Before joining the Initiative team, Bryony had experience both agency and publisher side.
Bryony was also recently shortlisted and placed 2nd in Exchange Wires 2022 Ad Tech Rising Star Award.