Alex Cousins

Digital Director
Dentsu

Alex Cousins is a Digital Director with over seven years’ experience at dentsu, specialising in paid social and full‑funnel digital strategy. Beginning his career in paid social, Alex has grown into a cross‑channel leader with oversight of integrated digital activity for some of the most prominent brands in their respective global industries - spanning tech, consumer goods, lifestyle and retail.

Known for driving excellence across delivery, innovation and performance, Alex has led high‑performing teams to multiple wins at both platform and agency awards. His work blends strategic insight with hands‑on digital expertise, ensuring brands harness the full power of digital channels to drive meaningful business impact.

As a senior leader within dentsu, Alex plays a key role in shaping digital transformation, guiding teams through complex multi‑channel ecosystems, and elevating industry standards across planning, activation, and measurement.