Alessandro De Zanche
Alessandro De Zanche is an independent consultant and advisor with almost two decades of experience at the intersection of media, advertising, and marketing, with specific focus on data, audience, monetisation strategies and products. He is a strong advocate of audience-centric / privacy-first products and strategies as the future of media self-sustainability and the main foundation of the first-party web.
He has covered international roles in global companies (News Corp, Yahoo!, Telefonica, GfK, Hutchison 3G, Sizmek). Currently consulting (among clients: Financial Times Strategies, Dentsu International, DPG Media Group, UKOM, etc.). Alessandro is also a guest columnist for industry media brands like Adexchanger and Adweek.