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What is OpenRTB 2.6?

Published: 20 Nov 2023

What is OpenRTB 2.6 and why is it so important for the future of connected TV (CTV)? Rob Hazan, senior director of product, streaming TV at Index, breaks down a few of the most exciting OpenRTB 2.6 features and shares why industry adoption is instrumental in scaling programmatic in streaming TV.