Relevant Digital Introduces Automated Floor Price Optimisation to Relevant Yield
Published: 30 Sept 2026
Relevant Digital has introduced Automated Floor Price Optimisation to Relevant Yield, helping publishers increase programmatic ad revenue while reducing the manual work involved in managing floor price strategies. Using publisher-specific machine learning, the solution dynamically adjusts floor prices as auction conditions change, while giving publishers control and visibility into optimisation performance. Early results show an average revenue uplift of 2–4%.
