Kourosh Ayrom and Adam Saunders

mediarithmics announces the arrival of new hires in UK with growing commercial organisation.

Published: 17 Mar 2023

mediarithmics, the next-gen (CDP) customer data platform that helps leading media, retailers and consumer data-centric brands, announces the arrival of Kourosh Ayrom (Business Development Director) and Adam Saunders (Customer Success Manager) within the Northern Europe team. Both will report to Philip Raby, General Manager Northern Europe. They will both be focused on signing new customers and developing existing relationships and opportunities with existing international clients including Channel 4, UKTV, AutoScout24, Digicel, TV Azteca and many more.

With more than 12 years of experience in the digital advertising market, Kourosh adds a solid expertise in the world of media and ad tech. Previously, he has spent many years at leading broadcast saleshouses such as RTL Ad Connect / Smartclip, as well Liveramp working on their addressability solution.

Adam adds more than 5 years of experience in ad tech with a varied tech expertise across leading platforms such as Integral Ad Science, working with enterprise brands such as British Airways, Danone and Qatar Airways — delivering a white glove level of service.

"We are very excited about welcoming both Kourosh & Adam to the team, to help grow our new customer base and ensure our existing partners are well serviced,” said Phil Raby, General Manager Northern Europe. “Both bring unique experience to their roles and our target market, including retail media, media and broadcast”.

Strongly established in France with its next-gen CDP, mediarithmics is deploying new clients in Europe (UK, Germany, Italy, Spain). New recruitments are underway to support the European expansion of the company.

About mediarithmics

mediarithmics is a next-gen CDP, a SaaS platform integrating in one solution DMP, CDP and data collaboration capabilities. The technology is engineered in France, leveraging more than 10 years of R&D in compliance with the strictest EU data privacy regulations. The next-gen CDP is purpose built for leading media, retailers and large consumer brands to help them leverage their first party customer data assets.

mediarithmics was founded in 2013, and currently works with some of the most advanced and data centric clients across Europe including Channel 4, Fnac-Darty, Havas Media, TF1, Canal+, Mulliez Group, Orange Advertising, Cdiscount Advertising…