HOW EMEA PUBLISHERS ARE SOLVING IDENTITY RESOLUTION IN 2022

Published: 01 Feb 2022

The deprecation of third-party cookies and Apple’s new user privacy updates have prompted web and mobile app publishers to prioritise reinventing their audience addressability strategy in 2022. This new PubMatic infographic explores: * The current ID offerings and how they work * The top tactics that have emerged for publishers in EMEA * Best practices and qualities to look for in vendors to prepare for post-cookie addressability