Google’s site reputation abuse policy: the wrong solution to a real problem

Published: 30 Jun 2025

AOP Managing Director, Richard Reeves, recently wrote for Press Gazette about the impact of Google's site reputation abuse policy When Google began cracking down on sites 'abusing' their strong search authority position last year, it inadvertently affected many legitimate publishers who had worked to build strong affiliate sites.

The AOP investigated the impact of the “site reputation abuse” policy - you can read Richard's finding here.