Demand Path Optimisation Survey: Aligning Publisher and SSP Goals
Published: 21 May 2025
What do SSPs want from publishers? Relevant Digital surveyed leading SSPs to better understand their expectations around data quality, ad inventory visibility, and supply path management. The findings show that while transparency and enriched bid requests are essential, thoughtful pre-auction filtering and active floor price management also play a key role. For publishers, DPO isn't just about control — it's a way to strengthen partnerships and boost revenue.
