3 Obvious and 4 Not So Obvious Best Practices to Accelerate Your Sponsored Content Business

Published: 07 Oct 2022

Content marketing showed a 73% budget increase over two years with brands investing nearly 20% of their overall marketing budgets in content marketing initiatives. This new focus presents publishers with an opportunity to boost their sales efforts with sponsored content. Brands are seeking channels to ensure their content reaches the right audience who prefer content marketing over display ads. More than 70% of consumers say they prefer to learn about a product or service through content rather than traditional advertising. Publishers provide immense value to brands: they have the right audience, understand content development, and have the distribution for brands to reach valuable audiences. Download this eBook to learn more about how our sales team has seen success selling sponsored content to agencies and brands.