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PubMatic

PubMatic (Nasdaq: PUBM) is an independent technology company maximizing customer value by delivering digital advertising’s supply chain of the future.

PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilization of data in real time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.

Level 2, 82 Dean Street, London, W1D 3SP

maria.shcheglakova@pubmatic.com

http://www.pubmatic.com

Contacts

Maria Shchlegakova Linked IN

Maria Shcheglakova
Shcheglakova
Maria.Shcheglakova@pubmatic.com

Babs Kehinde
Senior Director, Publisher Development
babs.kehinde@pubmatic.com

Jacqueline Boakye photo

Jacqueline Boakye
RVP, Customer Success EMEA
jacqueline.boakye@pubmatic.com

Resources

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GREATER TRANSPARENCY WILL BRING MORE SPEND TO CTV/OTT

Demand is soaring for quality CTV programming and advertisers and publishers both stand to benefit. What’s needed to take programmatic streaming revenues to the next level? Data-driven transparency that gives buyers the confidence they can reach the audiences they desire, across content and screens. New research from PubMatic and Advertiser Perceptions highlights the opportunity that transparency brings to both advertisers and publishers on CTV media inventory. 

Published: 07 Oct 2022

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HOW EMEA PUBLISHERS ARE SOLVING IDENTITY RESOLUTION IN 2022

The deprecation of third-party cookies and Apple’s new user privacy updates have prompted web and mobile app publishers to prioritise reinventing their audience addressability strategy in 2022. This new PubMatic infographic explores: * The current ID offerings and how they work * The top tactics that have emerged for publishers in EMEA * Best practices and qualities to look for in vendors to prepare for post-cookie addressability

Published: 01 Feb 2022

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Pub Academy

VIRTUAL PUBACADEMY: THE RETAIL MEDIA ECOSYSTEM EXPLAINED

Retail media is going to be one of the biggest areas of growth over the next several years. In this session, the leading industry experts will share an overview of the retail media landscape in Europe today and sharing best practices.

Published: 01 Feb 2022

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