Equativ
Equativ has supported Publisher monetisation since 2001. Starting as a Publisher side Ad server, before developing an SPP and more recently a Curation platform.
The areas of interest to AOP members are:
58, Gt Marlborough Street, London, W1F 7JY
Contacts
Jonathan Haines
07500795491
jhaines@equativ.com
Resources
Leading European Media, Data and Technology Companies Launch the European Media Marketplace
A coalition of leading European media owners, data companies, telcos, retailers, marketplaces and advertising technology partners today announced the launch of the European Media Marketplace, a new initiative designed to transform how advertisers, agencies and publishers activate campaigns and connect across Europe’s premium open web. The first founding members, including T Advertising Solutions (part of Deutsche Telekom), Equativ, Experian, lastminute.com, leboncoin and Kleinanzeigen (part of Adevinta), Orange Advertising (Orange France), Vinted, Virgin Media O2 and Vodafone are joining forces to address one of the most persistent challenges in European digital advertising: the fragmentation of media buying, audience data and activation across countries, channels and platforms.
Published: 14 Jul 2026
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Equativ and Titan OS Launch Industry-First Programmatic CTV Home screen Video Ads
Equativ, the global independent media platform, today announced the expansion of its partnership with Titan OS to introduce the first-ever programmatic connected TV (CTV) home screen video advertising solution across Europe and Latin America. The new offering enables advertisers to access premium home screen video inventory programmatically through Equativ’s end-to-end curation platform Maestro by Equativ.
Published: 27 May 2026
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