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DoubleVerify

DoubleVerify works with top advertisers, agencies, publishers and platforms to make the internet stronger, safer and more secure. As an AOP member, DoubleVerify would be looking to listen and contribute to vital industry conversations about bridging the digital advertising divide between buyers and sellers. DV believes that the right tools and transparency can help both sides of the industry better transact and collaborate.

In 2020, DV launched DV Publisher Suite, a comprehensive yield insights and optimization platform. It allows publishers to maximize revenue across programmatic and direct channels, combining data automation, media quality insights and inventory optimization across all of your inventory.

“We now have a single source of data—automatically gathered, unified and normalized, freeing our teams to perform higher-level, revenue- generating, activities, such as discovering new deals.” - Elliott Donnelly, Global & Programmatic Ops Manager, Skyscanner

Brand Safety Data Collaboration Platform  Data tools Measurement & analytics Verification tools

28 Crosby St., 6th Floor, New York, NY, New York, 10013, USA

nick.huth@doubleverify.com

Contacts

Nick huth

Nicholas Huth
Manager, Content Marketing
nick.huth@doubleverify.com

Resources

DV

DoubleVerify Expands DV Authentic Attention to TikTok as the First Badged TikTok Marketing Partner for Impression-Level Attention Insights

TikTok has become essential ad territory — see how impression-level attention data is helping brands win there.

Published: 12 Oct 2026
Author: DoubleVerify

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Selling Quality Four Metrics That Help Publishers Prove Premium Inventory

Selling Quality: Four Metrics That Help Publishers Prove Premium Inventory

What exactly makes premium inventory so premium, and how can publishers convey that level of quality to their buyers?

Published: 12 Oct 2026
Author: DoubleVerify

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In the AI Era Legacy Is a Superpower

In the AI Era, Legacy Is a Superpower

Why the publishers built on decades of trust may be best positioned to win the AI era.

Published: 05 Oct 2026
Author: DoubleVerify

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Swat That Bot

Swat That Bot? New DV Tools Keep the Wrong Kind of AI Away From Your Ad Spend

From detection to defense — how publishers can actively fight back against AI-driven ad fraud.

Published: 05 Oct 2026
Author: DoubleVerify

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AI Crawlers and Scrapers Are Contributing to an 86 Increase in General Invalid Traffic

AI Crawlers and Scrapers Are Contributing to an 86% Increase in General Invalid Traffic

New data reveals AI bots are quietly draining publisher ad revenue — here's the scale of the problem.

Published: 05 Oct 2026
Author: DoubleVerify

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PTT right

Zoopla/Prime Location Improves Yield Management and Operational Efficiencies with DV Publisher Suite

Zoopla/Prime Location ad sales and ad ops teams wanted to remap existing inventory and needed to find the optimal inventory approach from a revenue perspective. Having had success with DoubleVerify (DV) as an inventory quality partner, particularly with DV Publisher Suite (DVPS), Zoopla/Prime Location reached out to DV to find a solution to these challenges. DV recommended utilizing Unified Analytics (UA) — an analytics solution for premium digital publishers that is included as part of its holistic DVPS offering. Download our case study to find out how Zoopla/Prime Location increased their overall revenue and significantly improved their operational efficiency.

Published: 01 Oct 2024

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DVs 2024 Q2 Quality Attention Benchmark Report

DV’s 2024 Q2 Quality & Attention Benchmark Report

Digital advertising trends are constantly changing. Advertisers, agencies and publishers benefit from knowing where they stand relative to the rest of the industry. As a trusted measurement provider, DV monitors trillions of media transactions each year to help make the internet stronger, safer and more secure. DV’s Quarterly Benchmark Report provides transparency into key metrics on a quarterly basis so teams can better understand how to optimize for performance and media quality.

Published: 01 Oct 2024

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