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Best Use of Data sponsored by Anonymised

This category is for entry by publishers who can demonstrate the effective use of data to underpin key business decisions - from product development, audience growth, monetisation of audiences, development of new commercial trading methods and communication to key stakeholders. For this category, the jury will be looking for an effective use of data sources to deliver quality information; for evidence that the data has been presented effectively to impact on strategy and for a robust measurement process that has demonstrated effective results.

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