Best Publisher-led Social Good Initiative or Campaign

New for 2021, this category celebrates the potential for strong digital publishing brands to take the lead on the challenges that the world is facing around the environment, sustainability, poverty, and diversity and inclusion. Our jury will be looking for initiatives that have engaged audiences and made a difference – whether in B2B, specialist consumer, or broader consumer markets. Entries that can also demonstrate how strong partnerships with not-for-profit organisations and/or commercial partners have added to the value of the initiative will do well in this category.