ENDS Report, a Haymarket Business Media publication, is the UK’s leading B2B title for environmental professionals and has become impossible to ignore under Jamie’s leadership, rattling regulators and shaping policymaking on the environment – one of the most important topics of our time. Jamie has transformed the brand into a petri dish for innovative content in multiple formats, embracing broadcast, high-value data projects, and finding creative ways to bring traditional article formats to life using immersive storytelling platform, Shorthand. The delivery of the new content has been expertly executed and the audience engagement and commercial results transformative.

Following a decision to move away from print in 2021 (after more than 40 years of publishing a print journal), the publication was left with an identity crisis, with its focal point – and voice – taken away. In response, Jamie began the process of fundamentally reshaping the ENDS Report’s content offering, executing an ambitious plan to transform what was a traditional print product into a multi-channel digital first operation. That work gathered pace and really started to bear fruit during the eligibility period for these awards, with an ambitious new-look and confident content package delivering strong audience engagement and commercial results.

Following Jamie's work to reshape the ENDS Report's content package, broadcast quality video, including long-form documentaries, now forms a key plank of the title's offering. The brand's ECO Chamber podcast is growing rapidly, with downloads up 85% in a year. A new Power List has delivered record engagement, becoming our most-viewed piece of content ever. A Netflix-style website superbly surfaces our rich content package, deploying all of ENDS Report’s storytelling weapons to devastating effect.

This whole content package is delivered with a creative flair that sets the title apart. Everything is expertly crafted and on brand. That means having a voice that fearlessly calls out bad practice as well as providing a robust level of service for a professional audience. Jamie is alive to the audience’s shifting needs, reimagining the brand’s content offering to help them navigate ever-tightening environmental rules. A suite of high-value data-driven trackers – including the cities index franchise and revamped Fines Monitor database – serves up unrivalled actionable insights.

At the same time as implementing this content overhaul, Jamie has worked to nurture a young team who are now bagging exclusive after exclusive. These scoops have been picked up by national media, MPs are discussing them in Parliament – and the Environment Agency has even launched an internal investigation in response to our revelations. It may not make comfortable reading for the government and its regulators, but Jamie will not shy away from calling them out – including on TV, where he suggested that water company bosses be banged up.

Jamie's outstanding efforts have delivered a strong growth in renewals – a 22% growth in subscription revenues between 2021/22 and 2022/23 – and a measurable increase in audience engagement, including a significant growth in downloads of the ENDS Report’s ECO Chamber podcast, which are up 85% in a year.

However, ENDS Report is far more than a set of numbers – investigative journalism remains its beating heart. The title is ahead of the curve on issues of significant public interest, its coverage often picked up by mainstream media.

The former CEO of the Environment Agency was so badly rattled by our string of exclusives on his agency’s handling of the sewage scandal that he berated the brand during a parliamentary hearing. ENDS is right “about 45% of the time”, he said. ENDS Report strongly disagree, and so do their subscribers – who continue to lap up their content, paying more for it than ever before.

Return to Case Studies