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Six ideas to make your user experience the best it can be

Six ideas to make your user experience the best it can be

A poor user experience cripples your content strategy. You have to be able to create a slick, hassle-free, – and this is critical - an enjoyable user experience. For the final day of the AOP Publishing Tech Talk, we reached out to our Associates to understand how publishers can go above and beyond to create best experience possible for your audience.

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Innovations in building audience revenues to inspire your strategies

In times of crisis, people turned to trusted publishers and quality journalism for the latest news and for entertainment during long months of lockdown. And there’s been no sign of this trend slowing. For the third day of the AOP Publishing Tech Talk, we’re exploring how you can diversify and build your reader revenues. And to kick off the day’s discussion, we reached out to our Associates to find out which innovations in reader revenue strategies they most admired…

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Nine predictions for the future of the programmatic marketplace

New awareness around privacy concerns, audience data, and the end user experience suggest that the programmatic marketplace of 2025 could look radically different. We reached out to our Associate members to get their predictions on how the programmatic marketplace will continue to evolve – and how publishers can prepare accordingly…

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Seven strategies for publishers looking to take control of their first-party data

Data is one of a publisher’s most valuable assets. And although the cookie has been granted a short lease of life, the focus remains very much on identifying a replacement for third-party cookies. For the first day of the AOP Publishing Tech Talk, we reached out to our expert Associates to hear their top tips to help publishers take control of their first-party data in a post-cookie world…

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Private vs Open Marketplaces: the programmatic future according to publishers

According to a report by eMarketer, programmatic ad spending on PMPs surpassed that of the open exchange for the first time in 2020, with predictions suggesting that this flip in power dynamic is here to stay. To understand how publishers can best manage an optimum mix of trading models, we partnered with Unruly’s Reza Amiri-Garroussi for a collaborative roundtable discussion during the AOP Publishing Tech Talk. See the highlights of their discussion here!

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How can publishers win in today’s highly competitive attention economy?

In today’s highly competitive attention economy, how can you balance the interests of your audience and your advertisers to create the best user experience that delivers revenue and value for all parties? We joined Unruly’s Grant Bingham for a roundtable discussion with leading publishers for the last day of the AOP Publishing Tech Talk to better understand what publishers are doing in this space.

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Thriving in a first-party digital ecosystem

Lessons from conversations with leading European publishers and broadcasters.

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Your blueprint for navigating the programmatic privacy shift

The Adtech industry has always been fast-moving – and with concerns around privacy shifting and new regulation emerging, the industry is evolving once again. Today, our focus must be on ensuring that consumer privacy is front of mind, while still creating a relevant advertising experience for the end user.

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Guiding principles for UX-led publishing

Designing sites to encourage these behaviours is one thing, but can that goal reconcile with the other imperative, the need to generate revenue from these readers? Do our revenue generating models interrupt the user, break their flow, and create the very ‘fuss and bother’ that UX demands we avoid?

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Over the last few years, brands have increasingly turned to people-based marketing strategies to power their campaigns, however many publishers have lagged behind, acting much slower to tap into their first party data sets. As we enter the cookieless future, this roundtable focused on how publishers can maximise their authenticated data, the importance of creating closer relationships with advertising partners, and why it’s vital that a value exchange is communicated directly to consumers. Here are the highlights from LiveRamp’s discussion on People Based Marketing: The Missed Opportunity for Publishers.

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Protecting and enhancing your first-party data as a publisher

Data is one of your most valuable assets as a publisher. Obviously, you need to have quality content and a great user experience and the myriad of other ingredients that are needed in successful digital publishing. But without a solid of approach to data, your ability to target and monetise your content is significantly hampered. And with third-party cookies on their way out the door, the wealth of first-party data at your fingertips is about to become significantly more valuable still as advertisers look to connect with their audience in a quality publishing environment.

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