Protecting and enhancing your first-party data as a publisher
Published: 15 Nov 2021
Data is one of your most valuable assets as a publisher. Obviously, you need to have quality content and a great user experience and the myriad of other ingredients that are needed in successful digital publishing. But without a solid of approach to data, your ability to target and monetise your content is significantly hampered. And with third-party cookies on their way out the door, the wealth of first-party data at your fingertips is about to become significantly more valuable still as advertisers look to connect with their audience in a quality publishing environment.
However, in the past few years, imperfect id solutions such as third-party cookies have resulted in publisher data leakage into the ad tech ecosystem. How can publishers protect their data from leaking while also ensuring that their monetisation partners can still activate that data outside of their domain?
At the start of the AOP Publishing Tech Talk, Joanna Burton, CSO for ID5, hosted a Chatham House breakfast briefing for some of the UK’s most prominent publishers to explore best practice and solutions to help media owners safeguard and enhance their data. Publishers spoke openly at the event about their struggle with data leakage, something that they have been trying to address while balancing revenue expectations. Across the group, there were a mixture of representatives who had conducted audits using solutions to help them identify where their data is leaking and which partners are responsible for it, while others were still in the process of setting up these audits. While it’s always a challenge to boil 90 minutes of conversation down into something digestible, here are a few of the key takeaways to help you as you tackle data leakage in your own organisation…