Getting the most from UKOM & Ipsos Iris industry audience data
With trust, transparency and standards high on the list of industry priorities, Ian Dowds from UKOM and Tasneem Ali from Ipsos explore with two leading UK publishers the depth of insight available from, and the extra value that can be driven for them by, a comprehensive approach to tagging in Ipsos iris, the new UKOM endorsed industry standard for UK online audience measurement.
Identify and optimise your most valuable inventory
Discover new revenue opportunities with Sovrn’s latest tool to identify, target and price your most valuable ad placements. Signal Segments predicts and shares your ad quality scores with buyers to help you strike the best deals.
Build the most effective monetisation strategy with Ogury
Publishers are trying to find new ways to increase their advertising revenue while retaining users and providing a great experience. That’s why the Ogury Publisher Suite offers exclusive premium brand demand from global brands, high CPMs and incremental revenue through non-intrusive and elegant formats, incremental revenue powered by Ogury white-label solutions. Tune in to this three-minute showcase video guide to learn more.