Senior Insight & Data Manager
Mail Metro Media
Sammie Eales is Insight Manager at Mail Metro Media, the home of the UK’s most engaged newsbrands which reach one in five UK adults every day. Sammie is responsible for supporting the commercial team with consumer insights and data strategies, and for evaluating campaign effectiveness.
Over the last year, Sammie has driven Mail Metro Media’s trilogy of attention research studies, Centre for Attention, which examine attention levels across digital and print formats and the impact it has on brand metrics. She has also built attention planning tools to further develop the conversation.