Sam Kumar

CTO
esbconnect

Sam Kumar is a seasoned Business Technologist, Digital Strategist, and CTO with over 20 years of experience driving large-scale transformation across ad-tech, mar-tech, retail, e-commerce, and financial services. He specialises in bridging the gap between business vision and technology execution, helping organisations scale through data-driven innovation, agile delivery, and AI-powered solutions.

As CTO of ESB Connect, Sam leads the development of next-generation advertising platforms, including AI-driven customer identity graphs, generative campaign orchestration, and advanced audience targeting, leveraging a database of over 17 million opted-in consumers.

With expertise spanning AI, composable commerce, data products, licensing technology, and sustainable supply chains, Sam combines strategic insight with hands-on execution. He is passionate about building scalable platforms, optimising business performance, and enabling long-term brand growth in rapidly evolving markets.