Petri Kokkonen

CEO & Partner
Relevant Digital

Petri is an accomplished digital business developer with 25 years of sell-side experience. Petri is currently the CEO and partner at Relevant Digital, a software and service company whose mission is to increase the return on its customers' digital services. The fast-growing company is focused on supporting publishers' and sales houses' revenue growth by offering comprehensive solutions for ad tech setup management, optimisation, revenue data collection, and activation. While helping publishers, Petri has gained a broad outlook on sell-side trends, strategies, and tactics. Petri has also actively worked as a board member for several years in IAB Finland and IAB Europe, offering his expertise in several projects.