Head of Advertising Technology
James Florence leads the Advertising technology team at Immediate Media. He is responsible for the selection and management of the technology delivering digital ad revenue across owned and operated sites like BBCGoodFood.com & RadioTimes. This involves working across a diverse selection of revenue streams from the implementation of direct sold activity to managing partners & technologies in the programmatic supply chain. James has always had a keen interest in emerging technology during his 15 years + at Immediate Media, he previously lead the digital sales team on BBCgoodfood.com, before accepting a new role setting up a central Programmatic sales and 1st party data offering and subsequently evolving into his current role.