Founder & Executive Director
Right Thing Media
Gerson Barnett, Founder and Executive Director, Right Thing Media
Gerson combines 20 years in senior management commercial digital advertising positions at Telegraph Media Group, Future Plc, and CBS/Viacom Corporation with five years’ social impact experience working in East Africa. Here he campaigned for “Trade not Aid” strategies and pioneered the sustainable, ethical fashion supply chain, partnering with global fashion brands and retailers including LVMH, Urban Outfitters, John Lewis, Sainsbury’s and ASOS. As Executive Director of Right Thing Media, Gerson heads up a dynamic team with a diverse skillset who share his commitment to doing the Right Thing.
Right Thing Media is a B Corp for-profit business that empowers brands, advertising agencies and media owners to deliver on their Environmental, Social and Governance (ESG) responsibilities. Using seamless advertising solutions, Right Thing redirect a percentage of ad budgets to non-profit/charitable organisations to generate positive social and environmental impacts whilst combining intelligent ESG media insight solutions.