Managing Director, Richard Reeves, Right Thing Media's Gerson Barnett and Essence's Matt McIntyre and Laura Wade explore how tech solutions can help publishers ensure their operations have less impact on the environment and are more sustainable. Advertisers and agencies increasingly focused on their own ESG goals are looking to work with publishing partners with the credentials that match those values; how might technology facilitate trading relationships in a more sustainable ecosystem?
Maximising publisher revenue and redefining privacy
Richard Reeves is joined by James Rosewell, co-inventor, SWAN [Secure Web Addressability Network] to discuss how publishers can not only improve privacy but also maximise revenue by offering advertisers the same or better return on investment to the current in-market offerings. “First-party data strategies on their own are just not going to maximise publisher revenue and have many privacy issues”. Listen in as they explore what will happen if publishers worked together to create a new fully compliant utility for identity and preferences which is run for the good of society. Hosted on Acast. See acast.com/privacy for more information.
What do we mean by great UX?
Listen to Richard Reeves of the AOP in conversation with Claire Dracott, Head of UXD & Director Global Projects UX for News UK as they talk about what we actually mean by great UX. What are the key friction points to consider when designing for great UX? How can you ensure that all product stakeholders collaborate effectively on an agreed strategy for UX?
Building an optimised mix of reader revenue strategies
Nick Flood, Global Ad Product and Revenue Operations Director at Future joins Richard Reeves, Managing Director of the AOP, for a chat about reader revenues. Nick’s experience at Haymarket, Dennis and now at Future has spanned the development of diverse reader revenues across subs, memberships, lead generation, affiliates, and ecommerce – tune in to this podcast to hear what he’s learned about building tech solutions to drive these revenues and what he’s focusing on next.
Taking control of advertising revenues with Publisher Technology
Tune in to this conversation between Richard Reeves, Managing Director of the AOP and Danny Spears, Chief Operating Officer at The Ozone Project as they discuss what Danny has learned in the process of building publisher-centric technology, and how this is delivering advantages in the advertising marketplace. Where does PubTech fit into the mix for publishers, and what advice does Danny have for publishers wanting to reset their programmatic strategy?
What’s next for data privacy?
Get the inside track on IAB, Advertising Association and AOP responses to the current DCMS consultation on data reform – how should publishers interpret the current thinking of the government?