UKOM Digital Market Overview

Published: 26 Sep 2022

“Take a look at UKOM’s latest Digital Market Overview. July 2022 Digital Market Overview (ukom.uk.net) Using approved data from Ipsos iris the DMO provides a top-line snapshot of the UK population’s online behaviour across pcs, tablets and smartphones.

• See how Google, Meta, BBC, Sky, Amazon, TikTok, News UK and all other publishers stack up for UK audience and time spent.
• See which audiences are using which devices more than others
• See which cities spend most time online
• See how the energy and cost of living crisis is driving people to search out new deals and get advice

All in here and loads more to download the data from Ipso iris: trusted, transparent and future ready AND endorsed by UKOM as the industry standard for UK online audience measurement.”

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