The Next Era of Advertising: as defined by publishers
Published: 07 Oct 2022
The market is moving away from cookies which have shifted the tides in a publisher’s favor. ‘Ad Tech’ will start to thin out benefiting both Advertisers and Publishers - meaning more budget will go to advertising and direct to publishers rather than siphoned by tech fees. We believe publishers can write the story of what happens next, and we think it will include more premium and direct demand sources and a lot less indirect demand. More than 60% of publishers expected digital revenue growth in a post-third party cookie era, but few outline how. We explore how publishers can capitalize during the new privacy-first era in this ebook.