Quantitative testing of Google’s Privacy Sandbox technologies - CMA guidance to third parties on testing

Published: 03 Jul 2023

The CMA has published new guidance to advise ad techs, publishers, and advertisers on how they can test Google’s new Privacy Sandbox tools and submit results to the CMA. The guidance sets out two preferred approaches to testing, the metrics the CMA would like you to capture, and information market participants can submit to the CMA so they can understand the results of the testing. Find out more here.