How local and national publications

How local and national publications are transforming their businesses through reader revenue

Published: 08 Oct 2021

Publications targeting different audiences will clearly vary in how they approach subscription models. However, there are more similarities than you might think when it comes to how both national and local publications developed their models. Hear Paul Lopreiato, Associate Director of Audience Products and Analytics at Philadelphia and Boston magazines, and Nina La France, SVP, Consumer Marketing & Business Development at Forbes Media, discuss their experiences.