Back to Work Winners

Published: 19 Jan 2022

For many, Tuesday 4th January represented a return to work after the festive break. New daily data from Ipsos iris provides fascinating insights into website and app performance on specific dates. Following on from our Christmas and Boxing Day analysis, UKOM identifies some of the ‘back to work’ winners, by comparing audience data for the top 100 websites and apps on January 4th with that of the same day the week before.