A publishers guide to surviving open market collapse

A publisher’s guide to surviving open marketplace collapse

Published: 19 Sept 2023

The decline of the open marketplace (OMP) cannot be ignored. Addressability is at 30%, and OMP revenue is down by 25%. It’s time for CROs and publisher sales teams to look beyond OMP revenue and focus on direct-sold partnerships. This guide will help publishers build a direct-sold strategy that drives ad sales and wins repeat business.