Publishing Tech Talk

Ogury

Ogury, the Personified Advertising company, has created a breakthrough advertising engine that delivers precision, sustainability and privacy protection within one technology stack, built and optimized for mobile. Advertisers working with Ogury benefit from fully visible impactful ads, future-proof targeting and unwavering protection. Publishers enjoy the rewards of a respectful user-experience, incremental revenues and premium demand with Ogury’s solutions. Founded in 2014, Ogury is a global organization with 350+ employees, including 100 engineers across 11 countries.

Mobile & apps Open Programmatic Privacy compliance Video

Classic House, Martha's Buildings 174-180, Old Street, London, EC1V 9BP

Alexia.rabain@ogury.co

https://ogury.com/

Contacts

Russell James
Senior Director, Publisher Development
russ.james@ogury.co

Resources

Why digital advertising must enter a new age

In this guest opinion piece, Geoffroy Martin, Chief Operating Officer at Ogury, outlines why digital advertising must enter a new age.

Published: 07 Oct 2022
Author: Geoffroy Martin

Bridging the gap between Supply and Demand

There is no denying that the AdTech ecosystem is a complex arena, requiring more synergy between the advertisers and the publishers (or the demand and the supply) than currently exists. With the sheer number of players in this system, it is no surprise that the value exchange has repeatedly come into question.

Published: 07 Oct 2022

Where is the trust? Transparency (or lack thereof) of the Supply Chain

Would you believe it if we told you that only 51% of digital ad dollars reach the publisher, or “working media”? We’ll dig deeper into that staggering fact in this article, but first…

Published: 07 Oct 2022

Google pushes back Chrome third-party cookie deprecation until the second half of 2024

Google is delaying the deprecation of third-party cookies in its Chrome browser for a second time. Originally scheduled to happen this year, it was pushed back to late 2023, and then yesterday, Google announced that it would not happen until the second half of 2024.

Published: 07 Oct 2022

Ad Tech Tax, the cost of doing business

The rising Ad Tech Tax has forced industry players to rationalize and optimize their media spend to cut out intermediaries. And as advertisers and brands are rethinking their buying strategies, publishers are simultaneously looking to adapt their monetization strategies.

Published: 07 Oct 2022

Mobile Monetization innovations and challenges

Ogury recently participated in episode 128 of The Programmatic Society. The panel was attended by Bérangère Vuillemin, Ogury Senior Director Publisher Development, along with Sebastien Noel, Managing Director Programmatic, Adtech and Monetization at M Publicité, and Loïc Sfiligoi, Co-founder of Pubstack.

Published: 07 Oct 2022

Planet Media incorporates Ogury Thumbnail Ad for a superior advertising experience

Learn how Ogury adds to Planet Media's mobile ad experience through new ad formats and a network of recognizable brands

Published: 13 Dec 2021

Ogury Launches Header Ad, an Elegant and Non-Intrusive Mobile Format

Ogury, a global technology leader in mobile advertising anchored in privacy protection, is announcing the launch of Header Ad, a premium mobile format, which ensures full-creative visibility while respecting user experience. Ogury’s new ad format is mobile-native, and blends unobtrusively with the header of the mobile website page. This enables marketers to engage users without disrupting their content consumption.

Published: 05 Nov 2021

Build the most effective monetisation strategy with Ogury

Publishers are trying to find new ways to increase their advertising revenue while retaining users and providing a great experience. That’s why the Ogury Publisher Suite offers exclusive premium brand demand from global brands, high CPMs and incremental revenue through non-intrusive and elegant formats, incremental revenue powered by Ogury white-label solutions. Tune in to this three-minute showcase video guide to learn more.

Published: 13 Oct 2021

Watch

How to play outside the duopoly’s publishing rules

Raphael Rodier, Ogury’s Global Chief Revenue Officer, wrote a byline to discuss how other publishers can play outside the Google-Facebook duopoly and develop their strengths in the digital advertising world.

Published: 07 Oct 2021

The recent announcement of our Chief Publisher Sales Officer's hiring,

In September 2021, Ogury announced the appointment of Fabien Magalon as Chief Publisher Sales Officer. Fabien is responsible for setting the global supply strategy, leading Ogury’s international publishing team, and influencing publisher’s product development.

Published: 07 Oct 2021

Ogury announces new mobile ad format for publishers: Q&A

In early 2021, Ogury released ‘Thumbnail ad format’, the world’s first non-fullscreen format built specifically for mobile. In an interview, Sarah Jones, Global Head of Product Marketing at Ogury, explained why this format is a true innovation for publishers

Published: 07 Oct 2021

Ogury Reports Accelerated Momentum with Premium Publishers on Mobile Web

Ogury, a global technology leader in mobile brand advertising, is proud to announce it is seeing strong momentum around its solution for web publishers, after six years of substantial growth and leadership in the app ecosystem, reaching 750M unique devices in 2020 across iOS and Android apps.

Published: 07 Oct 2021