AOP →

Webinars

Navigating the Programmatic Privacy Shift

Hosted by Harvin Gupta of Xanda, hear how publishers are innovating their data strategy to work more effectively with marketers and better monetise first party data assets in a cookie-less world

VIEW ON DEMAND

People-based marketing: The missed opportunity for publishers

Hosted by LiveRamp, this session explored how publishers can use people-based marketing to work more closely with brands – how are advertisers activating their own first-party data and how are tech solutions driving better outcomes for advertisers, publishers, and consumers alike?

VIEW ON DEMAND

Thriving in a privacy-centric digital ecosystem

Hosted by Google, hear new research from a Deloitte study of 30 leading European publishers exploring how to re-define data strategies to drive both reader and advertising revenues, and hear from Daisy Donald of FT Strategies and Jo Holdaway of Independent News & Media.

VIEW ON DEMAND

How UX can keep readers on-page and increase revenue

It doesn’t just take great content to engage users: it takes a great user experience too. Join this webinar session to learn from publishers who are designing for better UX, including video with contextual relevance, measurement and tracking, and on-page UX design.

VIEW ON  DEMAND