Hosted by LiveRamp, this session explored how publishers can use people-based marketing to work more closely with brands – how are advertisers activating their own first-party data and how are tech solutions driving better outcomes for advertisers, publishers, and consumers alike?
Hosted by Google, hear new research from a Deloitte study of 30 leading European publishers exploring how to re-define data strategies to drive both reader and advertising revenues, and hear from Daisy Donald of FT Strategies and Jo Holdaway of Independent News & Media.
How UX can keep readers on-page and increase revenue
It doesn’t just take great content to engage users: it takes a great user experience too. Join this webinar session to learn from publishers who are designing for better UX, including video with contextual relevance, measurement and tracking, and on-page UX design.