Associate Insight Director
Scott has been working in media research since 2007 when, as a digital specialist, he was trying to convince people that Facebook was something more than the next MySpace, that the iPhone was something more than the next Blackberry, and that the next generation of console games would be filled with dynamically inserted personalised advertising. (Two out of three isn’t bad…)
Since then, he has worked on developing and supporting proprietary agency applications used across the Publicis Media agency brands, and has developed and delivered training programmes for Publicis Media, the IAB and the MRG around generating insights, data visualisation, social media research and business intelligence. He is obsessed by communications and information technology, and the impact it is having on people, businesses and society, and is currently trying to convince people that the metaverse is something more than just VR.
When not playing around with data models, he can usually be found playing with tiny model soldiers or playing the guitar (badly).