Elysse Jones

Head of Community & Growth
GB News Limited

Elysse Jones is an accomplished marketing leader in the media and broadcast industry. As Head of Community and Growth at GB News, she leads the network’s community and membership strategy, driving customer acquisition, retention, and brand positioning to deliver measurable impact and long-term growth.

Before joining GB News, Elysse held senior marketing roles at Sky News Australia, where she led the brand, product, trade, and content marketing across a diverse media portfolio. She was instrumental in the successful launch and expansion of the network’s first direct-to-consumer streaming service in 2024, increasing its audience reach and strengthening market position.

Elysse’s career spans both agency and corporate environments, with expertise in brand communications, publicity, and design. Her multidisciplinary experience enables her to align creative direction with commercial objectives, delivering innovative campaigns and tangible business outcomes.

A graduate of the University of New South Wales, Elysse holds a Bachelor of Media (Public Relations & Advertising) and a Bachelor of Design with Honours. She has been recognised for her industry contributions as a finalist in Mediaweek’s Next of the Best Under 40 Awards in 2023 and a recipient of multiple ANZ Promax Awards for marketing and creative excellence.