Publishing Tech Talk

Blockthrough

“Ad tech integrations are typically hard, but Blockthrough took less than a week to deploy and started to produce results immediately.” -Nick Flood, Global Ad Product and Revenue Operations Director at Future plc.

“Blockthrough has provided us with a constant, hassle-free revenue stream.” -Rob Brett, Director of Programmatic at Publisher Collective

“We chose Blockthrough for the team and their thoughtful approach to both revenue and user experience.” -Steve Mummey, SVP of Digital Ad Revenue and Technology at AccuWeather

Demand side platform Measurement & analytics Privacy compliance Private Marketplace

325 Front St W, 4th Floor, Toronto, Ontario, M5V 2Y1, Canada

https://blockthrough.com/

Contacts

Simon Burgess
Director, Business Development
simon@blockthrough.com

Vishveshwar Jatain
Director, Marketing and Sales Operations
vj@blockthrough.com

Resources

PubGalaxy by Azerion: Maximizing monetization with Blockthrough

PubGalaxy by Azerion is one of the leading monetization platforms that empowers publishers to measure, optimize, and grow their advertising revenue. By leveraging a combination of cutting-edge technology and human expertise, PubGalaxy delivers superior results while maintaining high-quality ad experiences.

Published: 22 Sept 2023

How Publisher Collective found the missing third of its audience

Based in Bath, England, Publisher Collective is a vertical ad network focused on helping PC and console gaming sites earn more by implementing programmatic, native and direct demand. Their team combines decades of experience in ad tech, games, and web development, and blends cutting-edge technology with a consultative approach to drive revenue growth.

Published: 22 Sept 2023

How Blockthrough became a valued partner of Future plc

Founded in 1985, Future Publishing is a global platform for specialist media and a constituent of the FTSE 250 Index. Its content reaches one in three people in the UK and US through market-leading brands and events that span specialist interests across B2C and B2B, connecting consumers worldwide with their passions and giving them a place that meets their needs.

Published: 22 Sept 2023

How CafeMedia Recouped Millions Through Ad Block Recovery

Publisher CafeMedia, which runs sales for titles like MacRumors and Stereogum, has managed to recoup millions of dollars in previously blocked ad revenue over the last two years.

Published: 01 Dec 2022

Download

Slice of Ad Tech, Episode 1 (James Van Sweringen):

Welcome to the first episode of Blockthrough’s new podcast, Slice of Ad Tech. In this episode, I speak with our Director of Revenue Operations, James (Van) Sweringen, about, you guessed it⁠—setting up and managing a successful revenue operations practice within ad tech. Van has 8 years of experience working on data analytics, yield management, and partnerships for companies like National Geographic, New York Post, and Mansueto Ventures (Inc. and Fast Company).

Published: 07 Oct 2022

7 misconceptions about adblock users

Before Google decided to deprecate third-party cookies and before GDPR was a thing—publishers were preoccupied with a revenue risk of another kind: The so-called ‘adblockalypse’. Rings a bell? In the last two years, Blockthrough has helped publishers recover more than $80 million in advertising revenue, which would have otherwise been lost to adblocking. We monetize more than 2B adblock pageviews each month—that’s 2,000,000,000 pageviews for full effect.

Published: 07 Oct 2022

2022 Adblock Report

We’re excited to present the 2022 PageFair Adblock Report, the eighth report in this series. In this year’s report, we learned that desktop adblocking has crept back up to its 2018 high. Since advertising revenue from mobile web is still a relatively poor monetization environment for most publishers, this is a trend reversal publishers should monitor closely.

Published: 07 Oct 2022