White Papers

CDP, DMP or a bit of both? How to avoid buying the wrong data platform

Few brands, agencies or publishers are truly happy with their data platforms. To avoid data regret, buyers must really look for a data platform with the these fundamental functions...

Online video needs “fundamental rethink”, according to new research by Unruly, the IPA and Peter Field

Marfeel Push Notification Strategy whitepaper

Now that mobile visitors account for the majority of many publishers’ traffic, push notifications have become a key part of many publishers’ engagement strategies.

10 vital video trends

New advances in technology are contributing to the rise of digital video, according to our new State of the Industry Video research. When it comes to new formats in digital video, the study reveals over half (55%) of buyers and sellers in the UK believe immersive formats such as 360-video will provide one of the best revenue streams over the next twelve months.

1plusX - GDPR

This white paper discusses the impact of GDPR on the European digital advertising industry. It provides an overview of the services of the 1plusX data management platform which deal with and ensure GDPR compliance.

All eyes on digital video

New advances in technology are contributing to the rise of digital video, according to our new State of the Industry Video research. When it comes to new formats in digital video, the study reveals over half (55%) of buyers and sellers in the UK believe immersive formats such as 360-video will provide one of the best revenue streams over the next twelve months.

Publisher Outlook 2016 Monetising in the Age of Mobile & Video

As consumers increasingly turn to mobile and video, publishers are faced with the biggest challenges yet around creating, distributing and monetising content.