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White Papers

CDP, DMP or a bit of both? How to avoid buying the wrong data platform

CDP, DMP or a bit of both? How to avoid buying the wrong data platform



Marfeel Push Notification Strategy whitepaper

Marfeel Push Notification Strategy whitepaper


10 vital video trends

10 vital video trends


1plusX - GDPR

1plusX - GDPR


All eyes on digital video

All eyes on digital video


Comparative Study - VideoSkinz vs pre-roll efficiency evaluation

Comparative Study - VideoSkinz vs pre-roll efficiency evaluation



Mobile innovation in 2017: what publishers need to know

Mobile innovation in 2017: what publishers need to know


Creative Proof: To mock or not to mock?

Creative Proof: To mock or not to mock?


YuMe - Publisher's Guide to the Universe

YuMe - Publisher's Guide to the Universe


Ad blocking: The people have spoken

Ad blocking: The people have spoken


The Viewability & Brand Metrics Study

The Viewability & Brand Metrics Study


The Evolution of the Adserver: Why Adserving Technology Is Costing Publishers Money, and What Can Be Done To Fix It

The Evolution of the Adserver: Why Adserving Technology Is Costing Publishers Money, and What Can Be Done To Fix It


Publisher Outlook 2016 Monetising in the Age of Mobile & Video

Publisher Outlook 2016 Monetising in the Age of Mobile & Video


Rezonence: Neuro Insight WhitePaper

Rezonence: Neuro Insight WhitePaper


PubMatic: Crafting Mobile Moments

PubMatic: Crafting Mobile Moments

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