YuMe - Publisher's Guide to the Universe

In partnership, YuMe and IPG Media lab are conducting research to help publishers better curate the right content at the right time across on the right devices. By exploring the context of digital video consumption, including genre, video type, ad length, receptivity, time of day, mood, location, reasons for watching and multi-tasking, within the context of multi-device usage, and brand performance, this research will turn consumer insights into monetization opportunities by providing guidance on optimal parameters for successful campaigns.