Publisher Outlook 2016 Monetising in the Age of Mobile & Video
05-Aug-16
As consumers increasingly turn to mobile and video, publishers are faced with the biggest challenges yet
around creating, distributing and monetising content.
To understand the changes at play, AOL talked to more than 300 premium publishers in the UK, identifying
the challenges and opportunities they see and how data and automation are empowering them.
We’re excited to share the findings of our 2016 UK Publisher Outlook research.
Key takeaways include:
- 79% of publishers increased their mobile inventory in the last year
- Video is projected to be the #1 revenue driver this year
- 3/4 of publishers find off-platform syndication important or extremely important
- The Tech Tax continues to plague publishers
DIVE INTO THE FINDINGS WITH OUR INTERACTIVE INFOGRAPHIC
Download pdf above to read the full white paper