Combining InSkin Media’s in-house research results with insights gained from FaR Partners’ "Digital Leadership Viewability Survey" among senior digital executives in the UK, this whitepaper aims to provide a comprehensive overview of today’s viewability challenges and offers some tangible suggestions to overcome them.
- 63% of senior digital execs consider the current viewability standards inadequate for custom formats
- In-view rate discrepancies of up to 80% have been observed for non-standard formats
- Measurement consistency among vendors and the applicability of standards across formats are considered top requirements for viewability measurement to move forward
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