The General Data Protection Regulation (GDPR), or in German “EU-Datenschutz-
Grundverordnung (DSGVO)”, is a topic of conversation in the digital advertising industry. The
GDPR is a uniform and binding privacy law for all EU members. GDPR will become effective in
May 2018 and it will prevail over national laws.
This white paper discusses the impact of GDPR on the European digital advertising industry. It
provides an overview of the services of the 1plusX data management platform which deal with
and ensure GDPR compliance. Furthermore it describes the advantages and opportunities
related to GDPR which come from the specific capabilities of the 1plusX DMP to create
probabilistic data and so-called item models and topics.
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