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White Papers

All eyes on digital video

All eyes on digital video

New advances in technology are contributing to the rise of digital video, according to our new State of the Industry Video research. When it comes to new formats in digital video, the study reveals over half (55%) of buyers and sellers in the UK believe immersive formats such as 360-video will provide one of the best revenue streams over the next twelve months.

Comparative Study - VideoSkinz vs pre-roll efficiency evaluation

Comparative Study - VideoSkinz vs pre-roll efficiency evaluation

Sublime Skinz offers several digital creative solutions based on Skinz (or wallpapers), which allow better viewability and higher levels of engagement. With the VideoSkinz format, Sublime Skinz offers an innovative way to communicate with a less invasive and more premium ad format, providing advertisers with a unique ad unity aimed at piloting video campaigns. The purpose of this research was to understand the efficiency of this format in comparison to pre-roll ads, which have been the long-


Mobile innovation in 2017: what publishers need to know

Mobile innovation in 2017: what publishers need to know

Why is being a publisher like a game of pinball? Because each wave of technological change sends both the way content is managed and monetised into a spin.

Creative Proof: To mock or not to mock?

Creative Proof: To mock or not to mock?

That is the question frequently asked by media publishers trying to meet advertiser demands related to digital campaign success. The industry’s intense focus on viewability and transparency issues associated with ad fraud hijacks the limelight from another vital area of interest for advertisers: Are campaigns actually running as contracted?

YuMe - Publisher's Guide to the Universe

YuMe - Publisher's Guide to the Universe

In partnership, YuMe and IPG Media lab are conducting research to help publishers better curate the right content at the right time across on the right devices...

Ad blocking: The people have spoken

Ad blocking: The people have spoken

The digital advertising ecosystem is a complex, highly-dynamic environment entrusted to transmit trillions of creatives representing billions of euros each year. A weighty charge, these transactions serve as the foundation of most global advertising campaigns, and the success of these campaigns are critical for brands and publishers, alike.

The Viewability & Brand Metrics Study

The Viewability & Brand Metrics Study

The rise of viewability as the new currency of brand marketing has been hotly debated in recent years. Advertisers want to transact their media buys on the metric, believing that consumers won’t convert if they never see an ad.

The Evolution of the Adserver: Why Adserving Technology Is Costing Publishers Money, and What Can Be Done To Fix It

The Evolution of the Adserver: Why Adserving Technology Is Costing Publishers Money, and What Can Be Done To Fix It

In a way, the term “adserver” is somewhat misleading, in that it severely undersells the technology’s importance inside the publisher ad stack.

Publisher Outlook 2016 Monetising in the Age of Mobile & Video

Publisher Outlook 2016 Monetising in the Age of Mobile & Video

As consumers increasingly turn to mobile and video, publishers are faced with the biggest challenges yet around creating, distributing and monetising content.
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