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White Papers

The impact of cookie matching on publisher websites

The impact of cookie matching on publisher websites

Cookie matching has been, in the past 10 years, the method the industry has used to share user-level information in the advertising value chain. Cookie syncing is a system that has worked relatively fine in a small, lightly regulated ecosystem but it’s no longer sustainable in today’s privacy-first, crowded programmatic industry.

CDP, DMP or a bit of both? How to avoid buying the wrong data platform

CDP, DMP or a bit of both? How to avoid buying the wrong data platform

Few brands, agencies or publishers are truly happy with their data platforms. To avoid data regret, buyers must really look for a data platform with the these fundamental functions...


Marfeel Push Notification Strategy whitepaper

Marfeel Push Notification Strategy whitepaper

Now that mobile visitors account for the majority of many publishers’ traffic, push notifications have become a key part of many publishers’ engagement strategies.

10 vital video trends

10 vital video trends

New advances in technology are contributing to the rise of digital video, according to our new State of the Industry Video research. When it comes to new formats in digital video, the study reveals over half (55%) of buyers and sellers in the UK believe immersive formats such as 360-video will provide one of the best revenue streams over the next twelve months.

1plusX - GDPR

1plusX - GDPR

This white paper discusses the impact of GDPR on the European digital advertising industry. It provides an overview of the services of the 1plusX data management platform which deal with and ensure GDPR compliance.

All eyes on digital video

All eyes on digital video

New advances in technology are contributing to the rise of digital video, according to our new State of the Industry Video research. When it comes to new formats in digital video, the study reveals over half (55%) of buyers and sellers in the UK believe immersive formats such as 360-video will provide one of the best revenue streams over the next twelve months.

Comparative Study - VideoSkinz vs pre-roll efficiency evaluation

Comparative Study - VideoSkinz vs pre-roll efficiency evaluation

Sublime Skinz offers several digital creative solutions based on Skinz (or wallpapers), which allow better viewability and higher levels of engagement. With the VideoSkinz format, Sublime Skinz offers an innovative way to communicate with a less invasive and more premium ad format, providing advertisers with a unique ad unity aimed at piloting video campaigns. The purpose of this research was to understand the efficiency of this format in comparison to pre-roll ads, which have been the long-


Mobile innovation in 2017: what publishers need to know

Mobile innovation in 2017: what publishers need to know

Why is being a publisher like a game of pinball? Because each wave of technological change sends both the way content is managed and monetised into a spin.
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