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Research

Digital publishers see boost in revenue growth as confidence increases

Digital publishers see boost in revenue growth as confidence increases

AOP and Deloitte reveal publishers’ total digital revenue has increased by 5.4% on a 12-month rolling basis to March 2018 with industry confidence also on the up.

AOP audit reveals ad blocking levels fall, but revenue loss increases

AOP audit reveals ad blocking levels fall, but revenue loss increases

New statistics from AOP show the percentage of advertising impressions being blocked has fallen, but revenue loss continues to rise for publishers.

Display advertising continues to be largest driver of digital publisher revenue

Display advertising continues to be largest driver of digital publisher revenue

AOP and Deloitte reveal publishers’ total digital revenue has increased by 5.6% on a 12-month rolling basis to December 2017, largely driven by display advertising.

Premium editorial sites outperform social media for long-term memory encoding

Premium editorial sites outperform social media for long-term memory encoding

A new study by Newsworks and the Association for Online Publishing (AOP) finds that left brain memory encoding, which processes words and detail, is 42% stronger when people view ads on premium editorial sites than when they see the same ads on social media sites.

Latest figures show digital publisher revenue and confidence on the up

Latest figures show digital publisher revenue and confidence on the up

AOP and Deloitte reveal a 6.7% increase in publisher revenue from £77.6m in Q3 2016 to £82.8 in Q3 2017, coupled with a boost in industry confidence

UK media and entertainment sector remains robust as top 100 company revenue nears £100bn

UK media and entertainment sector remains robust as top 100 company revenue nears £100bn

Deloitte report reveals that the top 100 UK media and entertainment companies have a combined revenue of £96.3bn, up 11% from 2016

Digital publishers optimistic for the year ahead

Digital publishers optimistic for the year ahead

Findings from AOP and Deloitte reveal an increase in growth forecasts for the year ahead from 4.8% in Q3 2016, to 6.4% in Q4 2016

AOP’s Content Census reveals mobile and video will be top priorities for publishers in 2017

AOP’s Content Census reveals mobile and video will be top priorities for publishers in 2017

Findings from the Association for Online Publishing’s 2016 Content Census indicate that video and mobile internet are top priorities for publishers; native advertising will continue to grow; and video inventory needs to increase to meet demand.

AOP’s Organisation Census reveals six in ten publishers expect programmatic partnerships to increase in 2016

AOP’s Organisation Census reveals six in ten publishers expect programmatic partnerships to increase in 2016

Findings from the Association for Online Publishing’s annual Organisation Census indicate that the need to enhance data usage is driving greater investment in automated processes

Organisation Census 2016

AOP’s seventh annual Organisation Census aims to help provide understanding around the position of the industry and allows AOP members benchmark their own business performance and status against the wider market. The report covers a wide range of topics including the shape of growth, key areas of recruitment and skills development, investment in development and technology, commercial revenues and priorities, and overall challenges to development for publishers.

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