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Content Verification Guide: How to implement a brand safe strategy

Published: 31 Jan 2020

Creating a safe online environment for brands is in all of our interests and every part of the digital ad industry has a role to play in ensuring this. In order to minimise brand safety risks without damaging advertisers’ reach and scale opportunities, a sophisticated and nuanced application of the tools available is required. Crucially, there is no one-size-fits-all solution, with brands needing to individually establish the level of safety measures necessary and tailoring their approach accordingly. 

However, as our new cross-industry Content Verification Guide details, there are core factors that need to be considered when implementing a brand safety strategy:

By taking on board the advice in this guide, we can build a more contextual system of content verification that supports brands, publishers and the functionality of our ad funded web. 

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AOP News | Research