ATS London 2021 - Reframing the Future of Marketing & Advertising
The marketing industry is standing at a crossroads. The deprecation of third-party cookies, restrictions on the use of identifiers, and the passing of strict privacy legislation into law, means that the industry has to rethink how it markets to consumers.
Big Tech platforms are set to thrive in this first-party world, but does this mean the end of the open internet and independent AdTech? No. This is the industry’s golden opportunity to reimagine how to measure and target, from a privacy-first, consumer-centric position.
Attend ATS London this year, on November 3 & 4, to find out:
- How publishers have regained control of their value in the advertising chain, and
what this means for buyers
- What marketers need to understand about industry changes to targeting and
measurement and how this will impact ROI
- Why privacy and identity will underpin the future of marketing and advertising
What technology solutions are being developed to solve these challenges, and
how these can be used
20% discount Code: AOP_ATSLONDON