The AOP are delighted to become Association Partners of Advertising Week Europe 2018; taking place 19-22 March 2018.
The UK’s premier marketing and advertising event returns to Picture House Central for its 6th straight year. Starting life in 2013, Advertising Week Europe brought together the advertising, marketing, media and technology industries for a week of inspiring thought leadership punctuated by one of a kind special events. No stone is left unturned in programming thought provoking content from every corner of the industry.
Supporting the industry, by addressing key challenges, seeking solutions and creating opportunities underpins the values of the AOP and we believe AWE share this ethos. Attendees are able to select from an eclectic range of conversations, presentations and activities across the week providing a multitude of touchpoints for attendees to indulge and participate in.
As part of the AOP’s support of #AWEurope, we are offering our members a 20% discount on passes, for a limited time only, which you can purchase here: europe.advertisingweek.com/register/-delegate/?code=@0PAWEU20d3l
Publishers feature heavily across the week, with dedicated video, content and creative storytelling tracks with highlights such as:
-Designing Stories Without Unconscious Bias. Learn from The R/GA design model about how you can understand the context, environment & mind-set of users in order to create conscious ecosystems.
-Humans now have a shorter attention span than goldfish, hence why we’re told to create social content that captures the heart, mind, and attention in just 3 seconds. But good social content doesn’t have to be short. Learn from a panel of esteemed guests, who will examine the potential for creating effective longer-form content for social.
-From streaming long-form docs to sharing snackable shorts, we’re glued to the screens in our home, office and pocket. In an era freed from the constraints - and traditional benchmarks - of linear TV, who’s investing in video and getting it right? Find out on Stage 2, Wednesday 21st March at 10 AM.