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Pete Fergusson, Owner & CEO of Nemorin Creative, outlines the dos and don’ts of branded videos

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There are many dos and don’ts for branded video, and here Pete Fergusson, Owner and CEO of Nemorin Creative Film & Video, gives some insight on the most important ones. He highlights,

  • Clear labelling
  • Focusing on the narrative
  • Not over-branding
  • Working backwards from the end result
  • Duration
  • Varying formats (one format does not fit all)
  • In-house capabilities

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