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Interview with Gareth Shaw, Pulsepoint, headline sponsors of Inside Out, the AOP Digital Publishing Convention

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Gareth Shaw, VP Programmatic Operations EMEA, Pulsepoint

 

Headline sponsors of Inside Out

 

 

Gareth answers the following questions at Inside Out, the AOP Digital Publishing Convention:

  • Do you think 2016 was ‘the year’ for header bidding? Why? Do you think the industry has harnessed the full potential of header bidding and what will 2017 bring?
  • Native ad revenue continues to grow and the term ‘native’ has moved from buzzword to must-have. But who is doing it well and what do you think needs to be done better to build trust between publishers and readers?
  • What do you think are the main challenges facing digital publishers today and what do we need to be most concerned about?
  • Have you seen any new trends in the last 12 months and do you have any predictions for the year ahead?
  • What is your top takeaway from this year’s AOP convention?

 

 

 

Contact: Laura Cameron, 07740 948 378 / lcameron@pulsepoint.com

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