Association of Online Publishers

Passendo

Passendo is Europe's leading in-email monetisation platform. Founded in 2016, Passendo helps publishers better monetise their email newsletters with its award-winning email ad server and SSP, powering over 4,000 premium newsletters globally. Passendo is trusted by many of the world's largest publishers, helping them activate incremental revenue in this existing and untapped media channel.

Native advertising Programmatic In-Email Advertising Newsletters

24 Old Queen Street, London, United Kingdom, SW1H 9HP

aw@passendo.com

https://passendo.com/

Contacts

Anthony White
Head of UK Publisher Development
aw@passendo.com

Rick Bradley
UK Publisher Development
rb@passendo.com

Anders Rasmussen
CCO & Founder
ar@passendo.com

Resources

How to deliver more effective email newsletters

They might be old school but they are still one of the most effective CRM channels when done right. Here's 7 tips to supercharge your email newsletters for 2022...

Published: 05 Sep 2022

Passendo partners with leading media company, audienzz, to revolutionise its ad offer in a portfolio of over 70 premium newsletters

Award-winning email ad server and SSP, Passendo, has partnered with audienzz, a leading media company based in Zürich, Switzerland, to launch a newsletter advertising network with the widest reach in Switzerland – with this partnership making in-email advertising more efficient than ever before.

Published: 17 Jul 2022

Passendo Signs New Strategic Partnerships as it Continues Growth Trajectory in Europe

Award-winning, Copenhagen-based email ad server and SSP Passendo has gone live with new integrations in Italy and Germany as it continues on its journey of rapid growth - building out a growing number of strategic integrations and further positioning itself as the leading global email ad serving platform.

Published: 17 Jul 2022

Passendo appoints Harry Charalambous as Head of Demand & International Growth

Award-winning email ad server and SSP Passendo has appointed Harry Charalambous as Head of Demand & International Growth to help shape its go-to-market strategy globally. Charalambous is also tasked with creating an ad ecosystem for Passendo’s publisher clients; leading the worldwide demand team on best practice and strategy; and opening and growing new markets including the US, LATAM and the UK.

Published: 20 Jun 2022

The rise, fall and future of the subscription model

Passendo CCO, Anders Rantzau, talks about Netflix’s recent subscription woes, what they mean for the broader industry, and how the subscription economy is primed for a fascinating future.

Published: 10 May 2022

Passendo Powers Up With Raft Of New Board Members – Marketing Communication News

Award-winning email ad server and SSP Passendo has appointed three new board members – Frédéric Lachaud, Cecilie Sofie Anker Andersen and Christoffer Feilberg – following significant growth and investment of €2.3 million late last year.

Published: 24 Apr 2022

The next steps for publisher email: Passendo’s Andreas Jürgensen and Anders Rasmussen talk monetising inventory and protecting privacy with Access Intelligence’s Michael Ring

Building audience engagement with email is high on every publisher’s agenda. But building revenue with email doesn’t get nearly the same attention.

Published: 22 Mar 2022

Taking cookie soup off the menu to boost reader engagement

Most of us like chocolate. Most of us like cheese. But would we put them together in a sandwich? Probably not. Sometimes, what works on its own simply doesn’t work when combined with other ingredients, writes Passendo CEO Andreas Jürgensen.

Published: 22 Mar 2022

Email AdTech Company Passendo Raise €2.3m to Boost Media Publishers’ Ad Revenues

Passendo, the Email AdTech company that boosts email marketers’ revenues, announces to have raised €2.3 million in a pre-Series A round led by Amsterdam-based VC Newion, together with the UK-based early-stage funding investors FirstPartyCapital.

Published: 13 Jan 2022

Ebner Media Group Case from multiple systems to centralised ad management

See how Ebner Media Group redeveloped its B2B newsletter product with Passendo’s ad serving technology

Published: 13 Jan 2022

IDG Sweden case real-time ad serving with real-time results

See how IDG Sweden optimised and scaled their newsletter revenue with Passendo.

Published: 13 Jan 2022

New Subscriber Acquisition

Welcome to our latest subs special, this time looking at all aspects of new subscriber acquisition. All of the insights and opinions come from leading suppliers to the publishing sector and from senior management at UK publishing companies.

Published: 13 Jan 2022

Apple’s IOS Privacy Update and Email Newsletters How Publishers Can Adapt

Publishers often find themselves having to respond quickly to major policy shifts by the big tech companies. Apple’s latest privacy update is one such shift and presents publishers with challenges, says Anthony White, Head of UK Publisher Development at Passendo, but also opportunities too.

Published: 13 Jan 2022