Association of Online Publishers

Passendo

Passendo is Europe's leading in-email monetisation platform. Founded in 2016, Passendo helps publishers better monetise their email newsletters with its award-winning email ad server and SSP, powering over 4,000 premium newsletters globally. Passendo is trusted by many of the world's largest publishers, helping them activate incremental revenue in this existing and untapped media channel.

Native advertising Programmatic In-Email Advertising Newsletters

Tagensvej 85F, 2200 Copenhagen, Denmark

aw@passendo.com

https://passendo.com/

Contacts

Anthony White
Head of UK Publisher Development
aw@passendo.com

Rick Bradley
UK Publisher Development
rb@passendo.com

Anders Rasmussen
CCO & Founder
ar@passendo.com

Resources

Email AdTech Company Passendo Raise €2.3m to Boost Media Publishers’ Ad Revenues

Passendo, the Email AdTech company that boosts email marketers’ revenues, announces to have raised €2.3 million in a pre-Series A round led by Amsterdam-based VC Newion, together with the UK-based early-stage funding investors FirstPartyCapital.

Published: 13 Jan 2022

Ebner Media Group Case from multiple systems to centralised ad management

See how Ebner Media Group redeveloped its B2B newsletter product with Passendo’s ad serving technology

Published: 13 Jan 2022

IDG Sweden case real-time ad serving with real-time results

See how IDG Sweden optimised and scaled their newsletter revenue with Passendo.

Published: 13 Jan 2022

New Subscriber Acquisition

Welcome to our latest subs special, this time looking at all aspects of new subscriber acquisition. All of the insights and opinions come from leading suppliers to the publishing sector and from senior management at UK publishing companies.

Published: 13 Jan 2022

Apple’s IOS Privacy Update and Email Newsletters How Publishers Can Adapt

Publishers often find themselves having to respond quickly to major policy shifts by the big tech companies. Apple’s latest privacy update is one such shift and presents publishers with challenges, says Anthony White, Head of UK Publisher Development at Passendo, but also opportunities too.

Published: 13 Jan 2022